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Toto Wolff Set to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic success in Formula 1

Toto Wolff is engaged in final negotiations to offload part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – after McLaren were valued at £3.5bn in a change of corporate structure last September.

Wolff, who owns one-third of Mercedes F1, would sell a stake in the region of 5%.

The 53-year-old will remain as team boss and chief executive officer if the sale goes through.

Shareholder Structure

The other shareholders in the team are Mercedes-Benz and industrial group Ineos Group, who each also own one-third of the enterprise.

A Mercedes spokesperson stated: "We are providing no official statement on this. The management structure of Mercedes F1 will remain unaltered, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Financial Increase

The deal would represent a substantial rise in value of Mercedes F1 since Ineos bought its share for £208 million in 2022.

This surge reflects the growth in market values of Formula 1 outfits in the past few years as a consequence of the increasing appeal of the sport around the world.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed more than $630m (£458m) at the box office.

The film represents the actor's top-grossing film and the most successful sports movie ever released.

Current Standings

Mercedes are second in the team standings, trailing McLaren Racing, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has secured victory in two of the 21 grands prix so far and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a unprecedented eight straight team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

By

Bruce Ochoa

A seasoned luxury travel journalist and lifestyle curator with over a decade of experience exploring exclusive destinations and high-end trends.

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